Case Study
Adtriba
Customer background:
Adtriba is a cutting-edge marketing analytics company offering advanced attribution solutions to help businesses optimize their marketing strategies. Founded in 2015, Adtriba's goal was to empower marketers to make data-driven decisions by providing accurate insights into the performance of different marketing channels and campaigns.
Challenges:
As a relatively young company, Adtriba faced several challenges on its journey to becoming a leading player in the marketing analytics industry:
Limited Visibility: Adtriba struggled to gain significant visibility and exposure in a highly competitive market, as potential customers were often unaware of the benefits and value their attribution solutions could bring.
Lead Generation: Generating qualified leads has been a constant challenge. Due to the complexity of the Adtriba product, it was imperative to educate potential customers about its capabilities and benefits.
Business Scaling: Adtriba needed to quickly scale its business to capitalize on the growing demand for advanced marketing analytics solutions.
Strategy: Collaboration between Google Ads and Clickpear
1. Google Ads campaigns:
Adtriba realized that Google Ads could be a powerful tool to address their challenges and accelerate growth. They developed a multi-level Google Ads strategy:
Search Ads: Adtriba focused on creating targeted search ads that appeared when users searched for terms related to marketing analytics, attribution solutions, and data-driven marketing insights. These ads are designed to attract users who are actively searching for such solutions.
Display ads: In addition to search ads, Adtriba used display ads to increase brand awareness. They strategically placed banners on relevant websites and Google's display network to capture the attention of potential customers.
Remarketing: Adtriba used remarketing ads to retarget users who visited their website but did not convert. This approach aimed to remind potential customers of Adtriba's value proposition and encourage them to take action.
2. Clickpear's Contribution:
Clickpear provided the following key services:
Keyword Research: Clickpear conducted thorough keyword research to identify high-converting keywords that match Adtriba's offerings. This ensured that Adtriba's ads were shown to the most relevant audience.
Ad Creation and Optimization: Clickpear's team of experts created compelling ad copy that highlighted Adtriba's unique selling propositions and benefits. Regular ad optimization was carried out to improve click rates and conversion rates.
Landing Page Optimization: Clickpear worked with Adtriba to optimize their landing pages for better user experience and better conversion rates. This included refining the design, content and call-to-action elements.
Campaign monitoring and reporting: Clickpear continuously monitored the performance of Adtriba's Google Ads campaigns and made real-time adjustments based on data insights. Adtriba was provided with detailed reports illustrating the impact of the campaigns on growth and leads.
Results:
The collaboration between Adtriba and Clickpear brought remarkable results:
Increased Visibility: Adtriba's brand visibility improved significantly through strategically placed search and display ads. Her presence in search results and on relevant websites increased her exposure in the industry.
Lead Generation: Targeting the Google Ads campaigns combined with Clickpear's optimization efforts resulted in a steady stream of high-quality leads interested in Adtriba's attribution solutions.
Business growth: Thanks to Clickpear's continuous optimization and support, Adtriba managed to scale its business faster than expected. The increased leads and conversions contributed to their revenue growth and expanding their market share.
Conclusion:
The case of Adtriba's partnership with Clickpear to leverage Google Ads exemplifies how a strategic combination of cutting-edge technology, expert digital marketing support, and data-driven insights can result in accelerated business growth, enhanced visibility, and enhanced lead generation for a tech startup in one competitive market. Through this collaboration, Adtriba successfully positioned itself as a leading player in the marketing analytics landscape and demonstrated the power of well-executed online advertising strategies.