Case Study
Bioblo
Client: Bioblo - manufacturer of sustainable building blocks
Challenge:
Bioblo, a manufacturer of innovative and sustainable building blocks, was challenged to gain visibility and increase sales in the competitive educational toy market. Although their product was unique and eco-friendly, they struggled to effectively reach their target audience and convert their website visitors into customers. They needed a comprehensive strategy to increase brand awareness, drive traffic to their website, and ultimately drive sales.
Solution:
Bioblo partnered with digital marketing agency Clickpear to create a bespoke strategy that combines the power of Google Ads and engaging video content in German to resonate with their target audience.
Strategy:
Google Ads Campaigns: Clickpear began developing a series of Google Ads campaigns to increase Bioblo's online visibility and drive targeted traffic to their website. These campaigns included:
Search ads: The search ads campaign targeted keywords related to sustainable toys, educational building blocks and environmental awareness, and ensured that Bioblo's products appeared at the top of relevant search results.
Display Ads: Clickpear designed eye-catching display ads using Bioblo's colorful building blocks to showcase the uniqueness of the product on various websites visited by parents, educators and toy enthusiasts.
Remarketing: By implementing remarketing campaigns, Clickpear was able to retarget users who had previously visited the Bioblo website but had not yet made a purchase. This reminded potential customers of the product and encouraged them to complete their purchase.
Creating video content using Clickpear:
Aware of the power of visual content, Clickpear created engaging video content in German to showcase Bioblo's product benefits, educational value and environmental credentials. The videos were hosted on YouTube and other social media platforms to attract the attention of the German speaking audience. The video content included:
Product Demonstrations: Clickpear has shared video ideas demonstrating different ways to use Bioblo blocks to create structures, encouraging creativity and hands-on learning.
Educational Value: The videos co-created with Bioblo that highlight how Bioblo can be integrated into curricula to improve children's cognitive and motor skills.
Environmental Impact: Videos emphasized the sustainable aspects of Bioblo, showcased the eco-friendly materials used in its manufacture and targeted environmentally conscious consumers.
Results:
The combined efforts of Google Ads campaigns and Clickpear's video content strategy yielded impressive results for Bioblo:
Increased Brand Visibility: Bioblo's brand visibility improved significantly as its ads appeared prominently in search results and on relevant websites.
Increased Website Traffic: The Google Ads campaigns resulted in an increase in targeted traffic to Bioblo's website and resulted in an increase in overall visits to the website.
Sales Growth: Through remarketing efforts and increased visibility, Bioblo saw a significant increase in online sales, both from new customers and returning visitors.
Engagement and Awareness: Clickpear's video content strategy successfully captivated German-speaking audiences and increased awareness and engagement with the brand.
Education Market Penetration: Bioblo's presence in the education market was expanded as the video content highlighted the educational benefits of the product, leading to collaborations with schools and educators.
In summary, the collaboration between Bioblo and Clickpear has effectively leveraged Google Ads and video content creation to accelerate growth, increase brand visibility and boost sales. Harnessing the power of online advertising and visual storytelling, the comprehensive strategy successfully positioned Bioblo as a leading player in the sustainable educational toys market.