Case Study
Colibri Systems
Customer background:
CoLibrì systems is the world's leading company in book and booklet protection, document protection and long-term archiving through the patented, tailor-made book protector.
Challenge:
Colibri Systems faced the challenge of increasing its sales and visibility in the German market. Despite having quality products, they struggled to effectively reach their target audience and convert sales. They recognized the need to use digital marketing strategies to accelerate their growth and boost sales.
Solution:
Colibri Systems has partnered with Clickpear, a digital marketing agency specializing in Google Ads and online marketing solutions. Clickpear developed a comprehensive strategy to effectively use Google Ads to target the German audience and drive relevant traffic to Colibri Systems' website.
Strategy:
Keyword Research: Clickpear conducted thorough keyword research to identify the most relevant and top-performing keywords related to Colibri Systems' products and services in the German market.
Campaign Structure: Clickpear structured the Google Ads campaigns based on Colibri Systems' product categories, ensuring that each campaign was closely targeted to specific solutions.
Ad Copy and Extensions: Clickpear created compelling ad copy in German that highlighted the unique features and benefits of Colibri Systems' products. They also use ad extensions to provide additional information and drive clicks.
Landing Pages: Clickpear optimized Colibri Systems' landing pages to align with the advertising message and provide a seamless user experience. This included clear calls to action and relevant information.
Audience targeting: Clickpear used a combination of demographic, geographic, and interest-based targeting to ensure ads were reaching the right audience. They also implemented retargeting to retarget users who had previously visited Colibri Systems' website.
Continuous Monitoring and Optimization: Clickpear closely monitored campaign performance and adjusted keywords, bids, and ad placements based on real-time data. This iterative optimization process ensured that the campaigns remained cost-effective and delivered the best possible results.
Results:
Increased visibility: The Google Ads campaigns helped Colibri Systems gain higher visibility in the German market. Their ads appeared prominently when users searched for relevant keywords, resulting in increased brand awareness.
Increased Traffic: Clickpear's strategies resulted in a significant increase in website traffic. The targeted campaigns drove more attention to the website, resulting in a higher likelihood of conversions.
Improved Sales: The improved visibility and relevant traffic resulted in higher sales for Colibri Systems. The company has seen remarkable growth in new customers and repeat business.
ROI improvement: Clickpear's continuous monitoring and optimization efforts resulted in an improved return on investment (ROI) for Colibri Systems. Campaigns have been refined to focus on the most effective keywords and audience segments.
Conclusion:
By leveraging Google Ads and partnering with Clickpear, Colibri Systems has successfully met its growth challenges and achieved impressive results in terms of increased visibility, revenue and ROI. The collaboration between the two companies demonstrated the power of strategic digital marketing in driving business growth, especially when tailored to specific markets such as the German audience.